APCON, a global leader of network visibility and security solutions, has retained MM2 Public Relations to help build awareness for the company, its capabilities and products.
Viewing entries tagged
media
With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.
In the PR industry, it is our job to tell stories. Regardless of news’ tone, if we don’t turn it into a story, then it’s just another piece of news cluttering people’s inboxes or smart devices ready to be deleted. So what goes into the making of a good story?
Most of us enjoy a delicious meal or flavorful beverage without thinking about what goes into creating it. But the team at MM2 is learning exactly what goes into creating taste experiences with our work for new client Synergy Flavors.
The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy.
Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.
Summer hasn’t even officially started, but we’re already well under way in planning marketing-related for activities to support the year-end holidays, and even preliminary 2018 planning. One of the big questions in our business is: How do you come up with ideas?
Millennials, like myself, have our own form of celebrities — influencers. I am talking about bloggers, YouTube stars and Instagram sensations.
Today we live in a world where it would be difficult to find any news story that doesn’t have at least an element of editorial opinion inserted somewhere – if not in the actual copy, then in the headline, placement, or sources included to support the idea. So is there still a role in this world for basic journalistic principles based on truth, fairness, accuracy and objectivity?
We hear a lot about “fake news” these days. But what is it exactly?
There’s no arguing with the ability to deploy dollars in a more targeted way through digital channels, but some creative ideas can only come to life – and achieve maximum effectiveness – in the physical world. The “tequila cloud” promoting travel to Mexico is one of those ideas that demonstrates the value of marketing in the physical world.
Marketing is a young man’s game. Or so we’ve heard. We’ve also heard, “With age comes wisdom.” How to balance these divergent points of view?
In a world with Twitter, Google News and a 24-hour news cycle, where the story of U.S. Airways flight 1549 in the Hudson can go from iPhone to CNN in a matter of minutes, where lead times seem to be getting shorter and shorter, is the concept of “long lead” media still relevant? And is anyone paying attention?
I can’t help wondering if a possible solution to stop the decline of newspapers has been under our feet all this time.