Viewing entries tagged
Larry Meltzer

Be Real, Stay True

Be Real, Stay True

You never know when your company will experience a crisis situation or an issue that challenges the business. When it happens, your designated spokesperson will need to deliver a coherent set of messages that demonstrate knowledge, compassion and authenticity. But how can you make sure the delivery is on point and authentic? 

In this brief video, you can hear MM2’s Agency Principal Larry Meltzer discuss this topic with three tips for success that will help any spokesperson during a business crisis.

For Old Times' Sake

For Old Times' Sake

According to research, people lean in to nostalgia when they’re feeling anxious about the present, and about the future. The past is safe, it was familiar, and what we see in the rear-view mirror tends to be rosy, whether that was the reality or not.